A new long-term vision for WWE premium live events from TKO has been revealed ahead of Sunday Night’s Main Event.
When TKO took full control over WWE in September 2023, we have slowly begun seeing some changes to the presentation of the company.
In large, there have been a lot more advertisements added to the company’s big shows, as well as more involvement from celebrities, such as Pat McAfee, Jelly Roll and Travis Scott being part of the WrestleMania main events in recent years.
At Sunday Night’s Main Event, there will be more celebrities spotlighted as Lil Yachty competes in his first match, when he faces Baron Corbin in a five minute challenge, with Trick earning a shot at Corbin’s United States Championship right after if Yachty can survive the five minutes.
TKO Planning More Musical Performances
It was reported that the original plan for the event was to see Lil Yachty perform in his hometown of Atlanta, but with Yatchy now wrestling, it was instead announced that Quavo would be performing live on the show.
In an update from WrestleVotes Radio (subscription required), TKO was reportedly set on having a musical performance of some kind at Sunday Night’s Main Event in Atlanta.
It was said that the concept was being viewed internally as a test for potentially incorporating more musical performances into major WWE shows going forward.
WrestleVotes noted that the long-term vision has been compared to halftime performances at other major sporting events, notably the Super Bowl.
Less Wrestling Than Ever In WWE
Over the past few years, it seems as though WWE is doing whatever it can to distance itself from the actual wrestling portion of the show.
From lowering the amount of matches on premium live events to accommodate more adverts, entrances and celebrity cameos, to letting the contracts of many of it’s pure wrestlers expire, it’s hard to get excited about the in-ring portion of WWE’s product in 2026.
The WWE boom period of 2024 is long over at this point, and TKO seems to think these things are what will help bring back lapsed fans rather than the compelling stories and television that led to the boom period to start with.
TKO are a business about making money, and they are making more money than ever right now, but it’s coming at the expense of a lot of fans’ enthusiasm for the product.
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