The backstage reaction in WWE to Danhausen’s early merch sales has already emerged just a few days after his debut.
This past Saturday, Danhausen made his first WWE appearance at Elimination Chamber, which caused a lot of discourse online with clips of his debut drawing millions of views.
On Raw this past Monday, he made his second appearance, this time only in a backstage capacity as he interacted with Adam Pearce and Judgment Day.
A new report from PWInsider Elite notes that WWE is “pleased” and “pleasantly surprised” by Danhausen’s early merch numbers.
Danhausen himself has touted on social media that his shirt has been a top seller on the WWE Shop website this week.
He also noted after his debut that his new merch was designed by John P Golden, who had designed a lot of his pre-WWE merch as well.
The PWInsider report also states that Danhausen is slated to be at the WWE Performance Center this week and he’s expected to be at SmackDown on Friday as well.
Internally, he’s not listed one specific brand’s roster as of yet.
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