Wrestling legend Sting, who is still with AEW following his retirement, has filed for a new trademark with the USPTO.
UPDATE: Tony Schiavone is listed as a co-owner in the trademark filing details.
Sting officially retired at Revolution in March 2024, but is still on the AEW roster page and occasionally makes appearances for the promotion, and is still making individual appearances for signings and conventions.
It has now emerged that Sting has filed a trademark for “IT’S STIIIIIIIING!” with the following description:
Providing wrestling news and information via a global computer network; Entertainment services, namely, wrestling exhibits and performances by a professional wrestler and entertainer; Entertainment in the nature of wrestling contests; Entertainment services, namely, televised appearances by a professional wrestler and sports entertainer; Entertainment services, namely, personal appearances by a professional wrestler and sports entertainer; Entertainment services, namely, live appearances by a professional wrestler and sports entertainer; Providing online interviews featuring professional wrestler and sports entertainer in the field of professional wrestling and sports entertainment for entertainment purposes
The trademark is a reference to the iconic call from commentator Tony Schiavone whenever Sting appears.
Sting’s son Steven Borden has started wrestling for AEW in recent months after training under Darby Allin who became a protege and tag team partner of Sting.
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