An update has emerged on AI integration in WWE, with a bizarre creative pitch from the company’s AI partner revealed.
As reported by Dave Meltzer in the Wrestling Observer Newsletter, Cyrus Kowsari has been hired as the new Senior Director of Creative Strategy.
He is reportedly leading WWE’s “transition to AI based storytelling”, and AI integration into certain creative services like graphics.
Meltzer also noted that WWE currently has a contract with a platform called “Writer AI”, which has come up with storylines described as “absurdly bad.”
One of the idea involved former WWE and current AEW star Bobby Lashley returning “as a wrestler who was obsessed with Japanese culture and history.”
Per Dave Meltzer:
Cyrus Kowsari was hired last month as the new Senior Director of Creative Strategy. He had previously been a Producer for Buzzfeed from 2016 to 2022 and for ONE, the MMA company, from 2022 until last month.
He was introduced to the creative staff by Paul Levesque. In introducing him, Levesque said that Kowsari would lead WWE’s transition to AI based story telling and integrate AI into creative services like video and graphics. He said that this shift is inevitable when it comes to creative in pro wrestling.
Kowsari said he would both manage AI storytelling and be a liaison to the White House as Levesque is taking on more duties in politics in some form.
WWE has a contract with Writer AI, a platform which has already been fed WWE content. Thus far the AI software has come up with what one person with knowledge of the situation called absurdly bad storylines.
They pitched a storyline where Bobby Lashley, who I guess AI thought was still with the company, could come back as a wrestler who was obsessed with Japanese culture and history.
But the feeling is once bugs are worked out that AI will begin to have major impact on storyline direction. We are aware that another promotion previously tested out AI for creative help and suggestions and found it couldn’t understand pro wrestling and storylines
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